OCEARCH Expedition Nova Scotia 2019
September – October 2019
OCEARCH set out in the fall of 2019 to conduct white shark research in a part of the world where it has never been done before in Cape Breton, Nova Scotia. Unlike anything else taking place in the world of research, OCEARCH launched a social media campaign to bring audiences on the adventure with the crew.
While scientists conducted groundbreaking research on white sharks off the coast of Nova Scotia, audiences were kept up to date on how the expedition was unfolding in real-time on social media. Millions of people were brought onto the research platform with the ocean’s apex predators via their smartphones and other devices for an up close look at the vital work being done to gather the essential data needed to protect our oceans.